The brand
Thinkstock is the smallest sister of iStockphoto (currently both owned by Getty Images). The business model is based on subscription, with daily cap on downloads and access to all the digital stock and legal protection.
"A monthly or a yearly subscription.
And all your time to create."
Purpose:
General marketing material to strengthen brand awareness
Format:
20 cm x 20 cm leaflet
Backside:
Explains the cost of the two plans and benefits
Marketing campaign
The strategy was to get traffic to the sales team so that they could understand the needs of the business and discuss a suitable plan or up-sell to iStockphotos or Getty Images.
"Widen your eyes"
Format:
Email campaign
"Never seen such an offer"
Format:
Email campaign
"Your reality, our eyes"
Format:
Skin on web page, in this case ninjamarketing.it
Banner Sample
Format:
Half a page, 720 * 90 px, 300 * 250 px and Signatures
Printed ads on magazine
Format:
Double-page and single-page